Maximize Revenue with AdSense -- Tip #7:
Consider creating some pages for high search engine traffic, others to sell
products, and still others for Google AdSense.
Recognize that different pages on your site can have
different purposes. For example, some pages may be designed to sell specific
products. Others may be designed to rank high in the search engines (but don't
ever try to trick the search engines). Still others can be designed for Google
AdSense.
Once you know which pages you're creating for AdSense,
select an appropriate keyword (or key phrase).
Use the keyword as the file name and don't put dashes or
any separators between the words . In the example above, you would use the
file name 'watergardening.html' for your water gardening page.
Ideally, select keywords that are the highest paying
keyword on the topic. By tweaking the file name, you may be able to improve
your AdSense results dramatically.
The next tip will explain how to create a great AdSense
page.
Maximize Revenue with AdSense -- Tip #8:
Create high quality information pages.
An AdSense page should have great content about a very
specific topic. Be very clear about what the topic is, and carefully choose
the keyword (or key phrase) describing the topic.
Never try to 'trick' AdSense. Don't create a page on one
topic and give it a file name about a different topic.
Above all, make sure the page you create offers great
value to people interested in the topic. When you provide excellent
information on a specific topic, your visitors will benefit and will be more
likely to click through to relevant ads.
One way of getting great content
INSTANTLY is from Jonathan Leger's
Google Adsense Gold
program. This program gives you over 11,000 articles for you to use on
your site.
Maximize Revenue with AdSense -- Tip #9:
Choose the best format.
As Google recommends, choose the best performing formats
to display your ads. Don't use the Banner format, because people have become
"banner blind" to a horizontal format.
Google has created an excellent page of
optimization tips -- check it out.
Maximize Revenue with AdSense -- Tip #10:
Display ads prominently.
We recommend that you follow the optimization tapes from
Google described above. Make sure there is enough "breathing room" -- i.e.
white space around the ads -- so that they will easily attract your visitors.
Maximize Revenue with AdSense -- Tip #11:
Don't cheat.
Do not click on the ads displayed on your own site to
increase your revenue. Google (rightfully) frowns on this.
Plus, Google has some of the smartest engineers around,
and they are very good at detecting this kind of fraud.
If you cheat, you'll likely get kicked out of the
AdSense program -- and then you won't earn anything.
Maximize Revenue with AdSense -- Tip #12:
(OK a bonus tip)
Use Adsense.
Do use Adsense to advertise your own
site. You can put your bid on keywords that your site uses. Do not
try to get in first position as that is a very costly proposition. Try
for further down the first page, say position #3. Remember you only get
charged when your advert is clicked on. If someone is already clicking
adverts then when they come to your site they are more likely to click on the
adverts on your site especially if the content on your site is pulling Adwords
adverts to your site which correspond to what that person was originally
looking for. You need to monitor this very closely because you do not
want to be paying for clicks at a higher rate than you are earning.
More: See
our page on making
google adverts work and
Swapclix .
Once you have your site up and running you will need to
keep track of which adverts are earning you money and which are not.
Which adverts are people clicking on ? Jonathan Leger's
Google
Adsense Gold program gives you better statistical reporting than Google
can (or will) ever give you.
