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WEB SITE PROMOTION
RECIPROCAL LINKS
DIRECTORY SUBMISSION
PAY-PER-CLICK
ADWORDS CREATING SITEMAPS PROMOTIONAL LINKS
There are many, many places to promote your website and some are much more
successful than others. Some will increase your website ranking in the
search engines and others may damage that ranking even to the point of
getting your site banned from the search engines altogether, something that
you would never want to happen as once it does it is very difficult to get
listed again.
Reciprocal and Non reciprocal links
In order to begin your campaign, you must first understand the difference
between reciprocal and non-reciprocal links. A reciprocal link simply means
that two websites are linking to each other. Both sites generate traffic for
each other simultaneously. This follows the philosophy of, "You scratch my
back, and I'll scratch yours." A non-reciprocal link refers to a website
that links one-way. A good linking strategy is to create as many inbound
non-reciprocal links as possible, with some strategically chosen reciprocal
links as well.
Nowadays, search engines are incredibly smart. The positioning of your site
depends a great deal upon how many people link to your site. A lot of
non-reciprocal inbound links tells a search engine that your site contains
valuable information. After all, who's going to recommend your site without
reciprocation unless they believe it will benefit their readers?
On the other hand, a website with a bunch of reciprocal links could indicate
that the webmaster solicits links. This means topics and information may or
may not be connected, and the probability that it's a valuable site
diminishes. To determine this, search engines then look for key word
connections between reciprocal links to determine if the sites are in fact
benefiting each other.
The key is: choose your reciprocal links wisely. Connect only to websites
that contain related information that readers will enjoy. Spend your time
cultivating valuable information on your site, and then tell everyone you
can! If you end up having more non-reciprocal links than reciprocal links,
search engines will rate your site much higher than those that don't.
Then the question becomes, how do you generate non-reciprocal links? The
first step is to create a site packed with valuable information. Make your
site full of interesting details that similar sites' readers can't live
without. If webmasters see the benefit to linking to your site, your
Marketing Campaign becomes a snap.
When you begin, try emailing other webmasters. Tell them why your site will
be important to their readers, and make it easy for them to say yes by
including a ready-made link. You'd be surprised at how many people agree to
help!
You can also try writing a nice review of a few sites on your webpage. Email
the sites' webmasters and let them know about your testimonials. It's likely
that the sites will want to advertise your nice comments to their readers by
posting a link to your review.
Finally, submit your website to as many relevant web directories as you can.
This is one of the fastest, most powerful ways to make your website known.
If you search for "web directory" on Yahoo!, it returns over 1 million
results. You can pick and choose the ones you'd like to submit to.
Unfortunately, this can be very time consuming. Plus, with over a million
results, how do you know which directories are the best choice?
Search Engine Submission
There are various sites and
programs that will allow or help you to submit your site to the search
engines. These programs take the details of your sites and then
connect with the search engines to submit your site to them for inclusion in
the search engine listings with a greater or lesser success. Some of
these programs just submit to a few search engines and others with submit to
hundreds. Many of the search engine submission programs have a free
trial which will allow you to access a limited version of the program
possibly restricting you to the number of search engines you can submit to
or have a time limit on your free membership.
Engine Seeker
Rated 5 stars by webmasters. Guaranteed inclusion and free trial.
Tools for optimising your website before submission. These tools will
allow you to check your keywords and keyword density and check your metatags
for correct length etc.
Directorysubmitter.com Visit
to find out how to instantaneously submit your website to popular, relevant
directories without the hassle.
Pay-Per-Click Search Engine Promotion
Pay-Per-Click search engines are an excellent way to get targeted traffic to
your site. Think of them as search engines where you can choose your ranking
in the results:
1) you decide under which keyword phrases your site should appear when
someone does a search
2) for those keywords, you decide how high you want to be in the search
result (the higher, the better)
The nice thing is that you only pay when someone actually comes to your
site. And if you choose your keywords well, chances are this someone will be
a very good prospect.
Another great benefit of PPC search engines is that you don't have to wait
weeks or months to appear in them. As soon as your site information is
approved, you are in the engine...well, your site rather.
Here is an example. Let's say you are selling gardening tools and you want
to find new customers. You go to a PPC search engine and open an account
with them. You provide your URL, site description, and keywords that
describe your products. Good targeted keyword phrases could be gardening
tools, or garden tools. For each of those keyword phrases you will also tell
the PPC search engine how much you are willing to pay for a click based on
each of these keyword phrases. You can bid 5 cents, or maybe 10 cents. The
more you bid the higher you will be in the search results when someone
searches for these keywords. And the higher you are in the results the more
likely that someone will click on your link and come to your site.
See also the articles on Pay-Per-Click
If you have never used a PPC search engine for your online promotion, we
recommend that you give them a try. Here are some popular Pay-Per-Click
search engines:
Google Adwords Target
your customers, Create your ad, choose the keywords, Set pricing (your cost
per click and your daily budget) Spend as much or as little as you like each
day; no minimum budget is required.
Searchmarketing.yahoo.com/
Overture, which was recently acquired by Yahoo, was the first Pay-Per-Click
search engine. The minimum bid is 10 cents. Overtures offers a $10 bonus
when you join.
Kanoodle
Kanoodle was also launched in 1999. The minimum bid is 5 cents. Kanoodle
offers a $5 bonus when you join.
Secure.ah-ha.com
Enhance Interactive (formerly ah-ha.com)
Enhance Interactive was founded 1999. The minimum bid is 3 cents.
If you have accounts with several PPC search engines you might want to
consider signing up with GoToast, a PPC account management service. Managing
your accounts in one place will save you a lot of time.
Creating a sitemap
Google Sitemaps is a simple and fast way for your site to be constantly
indexed and updated by Google.
This article will discuss the benefits of implementing this new
technology, who should use it, how it works and how to create a Google
Sitemap for your web site.
Benefits of having a Google Site Map
1. Speeds up the discovery and addition of your web pages in the Google
index.
2. Enables Google to quickly find web pages that have been recently
changed.
3. A method for your site to be listed and appear quickly in Google.
4. Helps Google to keep search content fresh, so people have the most up
to date information available.
Who should use Google Sitemaps?
All site owners can use Google sitemaps whether you have one page or
millions of pages, however it's mostly geared towards people that make
frequent changes to their web pages.
Normally web pages on a large site will not all get indexed because the
links are too deep within the site. By including all your pages in the
Google Sitemap you have a better chance of them all being indexed as Google
thrives on fresh content. According to Google, it won't increase
your site's rankings.
How does it work?
Google sitemaps are created using XML (Extensible Markup Language). This
is a coding language similar to HTML (though a little more complex). It is
often used these days in syndicated feeds or blogs.
Here is the sample XML code you would include for each page of your site:
http://www.yoursite.com/
2005-07-15
monthly
0.5
Here is a breakdown of what each line represents:
location - name of your webpage ie
http://www.yoursite.com
last modified - when you last modified the page.
change frequency - tells Google how often you modify that particular
page, whether it's never, weekly, daily, hourly, monthly or yearly.
priority - sets the priority you want Google to place for that page on
your site. You can prioritize your pages: 0.0 being the least, 1.0 being the
highest, 0.5 is in the middle.
This is only relative to your site. It will not affect your rankings.
Certain pages on your site may have more significance than others because
they are updated more often ie home page, articles page.
How to Create a Dynamic Google SiteMap XML File
It would take a long time to create your Google Sitemap by hand
especially if you have a site that contains 1000s of pages.
http://www.addme.com/ror-sitemap-generator.htm will create a site
map for you.
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